The Indian digital landscape is witnessing a seismic shift. Gone are the days when high-budget, glossy commercials were the only way to win a consumer’s heart. In 2025, the "perfection fatigue" among Indian audiences has paved the way for a new hero: the UGC (User-Generated Content) Creator. https://theugccreators.blogspot.com/2025/12/the-ugc-creators-why-indian-brands-are.html