To effectively expand a brand in China, It is far from enough to simply consider the short term and market products and services broadly. Some brands provide directly to Chinese buyers through extra focused direct-to-purchaser (D2C) channels when branding in China, bypassing any third-party merchants or every other intermediaries. https://www.madjor.com/insight-article/madjor-the-chinese-brand-strategy-agency-driving-market-success